Beyond The Legacy

https://www.beyondthelegacy.com/

Founded in 2017, Beyond the Legacy (BTL) is a platform dedicated to inspiring a diverse community that embraces gratitude, family, and our continued legacy through storytelling, conversations, and collaboration for a greater purpose. Founder Drew Stephens engages in these conversations with many retired professional athletes and promotes their stories through a variety of digital channels. He wanted to better understand which social media platforms were driving traffic to his website so that he could tweak his social media postings and ensure better click-through and engagement.