A Powerful Reflection
At the end of the last year, watching life Q&A sessions with Alex Hormozi, the first person told him what he wanted to do besides working in the corporate sector. He wants to be a business coach. Alex’s response was, “Why should anyone listen to you?”.
That question was a powerful one to reflect on. Working with a new client this week, the answer is that at Zen Digital, we know what we are doing and care about our client’s success.
The engagement involves validating the Google Analytics 4 implementation and ensuring all the data is captured correctly. Additionally, the client wants to compare the old website’s performance to the new site.
Once given access to GA4 and Google Tag Manager, optimistically, the implementation would be correct, but that is not the case. The client can access a different Google Tag Manager container that is not live on the website. Using the Google Tag Assistant Legacy extension, the site has a different container based on the ID. Additionally, there are two old Universal Analytics scripts on the site. That data is compromised.
The next step was creating a Loom video explaining to the client what was happening and the next steps.
Website: Business owners need to understand that implementing Google Analytics 4 is relatively easy but needs to be done correctly, and someone with experience must validate the data.
Why should you work with Zen Digital? We have experienced cases like this and have provided solutions to our clients to take them to the next level.
